Welcome to FIRST CHOICE!
First Choice is a specialist wholesale fruit and vegetable supplier
Fresh produce, dairy products and deli products.
The foundations upon which we have built our business have proved there is a place for:
First Choice never compromise the quality and consistency of the produce we supply or the service we offer. Our growth has not been to the detriment of these core values and beliefs. We reaffirm our ethos, which forms the cornerstones of our business, never forgetting you are the customer.
Our friendly and committed staff have years of experience in the fresh produce industry and therefore recognise the significant pressures placed on busy kitchens. By acting as your eyes and ears in the market, we are able to advice on availability, seasonal price fluctuations and potential shortages. The aim is to inspire, not only the most creative chefs, but to also add value to the produce that is delivered into the kitchen.
Discover our story
We were established in 1980, but our roots pre-date our inception. The company has developed from an initial independent retail chain into a bespoke supplier of more than 2500 products to catering establishments across West Yorkshire.
First Choice, now in its fourth decade working with the catering trade, has grown in strength while establishing a reputation in partnership with its customers. Testament to this is the fact that, many have remained loyal from the day we started. We can discuss seasonal availability and market fluctuations as required.
We offer an unswerving emphasis on quality produce and consistent service .It has proved there is always a place for quality produce and a personal service. We believe it is totally unacceptable for customers to be treated as just another order number.
All produce is selected fresh and to order from direct supply sources and not from a vastly stocked warehouse. While recognising that the seasonal nature of fresh produce is close to the hearts of many of its customers, it also provides 12-month availability to the customers who want it.
What may not be in season in the UK is in season elsewhere in the world.
First Choice is very aware of environmental issues and are now sourcing, for example, our diary and bread produce from local suppliers, thus reducing our carbon footprint.
Our range of produce includes –
- Fruit & Vegetables including baby, exotics etc
- All types of cheeses
- Cooking Oils and Dressings
- Prepared Vegetables
- Speciality Breads
- Salad Mixes
- Diary Produce
- Various Deli Produce
What do clients
say about us?
First Choice never compromise the quality and consistency of the produce we supply or the services we offer. Our growth has not been to the detriment of these core values and beliefs.
We reaffirm our ethos, which forms the cornerstones of our business, never forgetting you are the customer. Our friendly and committed staff have years of experience in the fresh produce industry and therefore recognize the significant pressures placed on busy kitchens.