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 first choice

First Choice is a specialist wholesale fruit and vegetable supplier. The foundations upon which we have built our business have proved there is a place for:
Quality Produce - sourced daily by experienced, knowledgeable buyers.
Personal Service - dependable, caring and reliable delivery of produce.
Competitive Pricing - cost efficiencies achieved by direct purchasing.
Constant Communication - talking to our customers and helping them to do more business.

First Choice never compromise the quality and consistency of the produce we supply or the service we offer. Our growth has not been to the detriment of these core values and beliefs. We reaffirm our ethos, which forms the cornerstones of our business, never forgetting you are the customer.

Our friendly and committed staff have years of experience in the fresh produce industry and therefore recognise the significant pressures placed on busy kitchens. By acting as your eyes and ears in the market, we are able to advice on availability, seasonal price fluctuations and potential shortages. The aim is to inspire, not only the most creative chefs, but to also add value to the produce that is delivered into the kitchen.




first choice